Your healthy dog can help vets understand how dogs breathe in emergencies

The Arterial Blood Gas at Altitude Study at the Colorado State University James L. Voss Veterinary Teaching Hospital is looking for healthy dogs, especially brachycephalic (short-muzzled, flat-faced) breeds⁠ — English bulldogs, French bulldogs, and pugs ⁠— to participate in this research that will show veterinarians if dogs breathe differently in high altitude environments.

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Research finds most effective influencer marketing tactics

The practice of influencer marketing has been in many companies’ advertising mixes for years but quantifying the best path to return on investment has traditionally been difficult, with most data proprietary to social platforms and agencies. The marketing department’s Jonathan Zhang leveraged a partnership with a large Chinese influencer-marketing agency to gather data. It was one of the first efforts to provide a quantitative look at a relatively new form of marketing.

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