The marketing department's Jonathan Zhang co-authored research examining how in-person purchases of "deep" products can lead to greater returns for retailers.
Research by the marketing department's Chris Blocker examines how social services providers can apply marketing theory in two-generation service models to break generational cycles of poverty.
Most American workers are hired “at will”: Employers owe their employees nothing in the relationship except earned wages, and employees are at liberty to quit at their option.
All students listed below have earned a 4.0 GPA on at least 12 graded credits. This is a significant accomplishment. Well done, Business Rams!
Becoming a survivor at 14-years-old did not define her – she wouldn’t let it. Instead, Maya Siegel created opportunities for herself and made a difference.
Completing "the most complex study" in her roughly four decades of publishing research, Lynn Shore and her co-authors discovered that employees who feel valued and cared for by their organizations in Eastern-collectivist cultures see greater improvements in attitudes and behaviors than those in Western-individualistic cultures.
New research by College of Business Assistant Professor Michelle Draeger suggests that audit committees might be more influential than previously thought.
This fall certainly will bring a more familiar look and feel on our campuses, and it also will set the stage for continued innovation in learning and work life that emerged from our strategic management of COVID-19.
The marketing department’s Chris Berry investigated how consumers’ perceived food values paired with mandated calorie labeling impacts their purchasing decisions. Until now, most research suggested menu labeling was ineffective, but it had not considered the reasons behind each individual order.