Student Focus: Two Accounting Seniors Selected for Prestigious KPMG Program

This year marks the first time that students across the country will have an opportunity to join an elite Master’s degree program offered in part by KPMG. The Master of Accounting with Data and Analytics Program is taking just 52 students from all over the U.S. — with two of them being current Colorado State University Department of Accounting students. With tuition, room, and board all paid by the program, these Master’s students will first attend fall classes at  The Ohio State University or Villanova University where they’ll have access to KPMG technology for their studies. Then, they’ll intern at a KPMG office for the spring semester. After the Master of Accounting program concludes in the summer, the new graduates will return to KPMG to work full-time. Preparing for Long-term Careers [caption id="attachment_57979" align="alignleft" width="200"] Jackson Wojciechowski, Department of Accounting Student, '17[/caption] Jackson Wojciechowski and Parker Duda, the CSU Department of Accounting students who were chosen for the program, say they’re excited for the unique opportunity. Both will be at The Ohio State University for the classroom portion of the program. “I think all the participants are going to leave the Program prepared for the data age,” says Wojciechowski. “We will be given incredible resources from the universities, KPMG, and each other.” He notes that in Instructor Beth Dixon’s class, he was assigned to read an article about how automation is affecting the accounting profession. He says the article initially made him a bit concerned about his future job security. But when he learned about the KPMG opportunity, he says, “I felt confident that this would be a way to stay ahead of the curve, and stay competitive among my peers. Additionally, I think adding data and analytics into the auditing profession opens the opportunity to see much safer and better structured capital markets.” He believes the added training will put him at the forefront of the industry.   [caption id="attachment_57980" align="alignleft" width="200"] Parker Duda, Department of Accounting Student, '17[/caption] Duda agrees, saying he anticipates the program will help him better serve his future clients, and his future KPMG colleagues. “With the business world continuously integrating the technology industry,” he says, “the opportunity to become accustomed with new data tools and software is going to give me the base I need in order to successfully grow in the accounting field.” Duda says he wasn’t originally sure that he wanted to go on to any graduate studies, but the KPMG Master of Accounting program swayed him. “What really sold me was the idea of getting an extra level of preparation before starting to work full time,” he says. “With KPMG providing so many resources for us students to acquire additional knowledge and experience, I knew that this program would be extremely beneficial.”   Expanding on CSU Training Wojciechowski and Duda both say they look forward to taking their CSU training to the next level as they complete preparations to work at KPMG. “At CSU, there are so many opportunities to become involved in various programs, and attain leadership positions,” says Duda, who notes that his leadership roles with the tennis club and sport clubs likely helped give him an edge when he applied for the KPMG program. “Additionally,” Duda says, “the College of Business, and more specifically, the accounting professors, provided all the support I needed to be successful in my studies. The accounting professors show genuine interest in each student and attribute to the confidence we need in order to progress.” Wojciechowski echoes the sentiment saying, “I really would like to thank the College of Business, the Accounting Program at CSU, and of course, KPMG for guiding me and helping direct me to be the best version of myself. I'm extremely excited for the future, and feel unbelievably thankful that KPMG has already invested so much of their time and resources to my future.” Please join us in congratulating them on being part of the inaugural class of the KPMG Master of Accounting with Data and Analytics Program – and wishing  both of the them much success as they take this next step, after they graduate this May.  

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Faculty Publication: Data Privacy

[caption id="attachment_56811" align="alignleft" width="200"] Kelly Martin, Associate Professor of Marketing, College of Business[/caption] Congratulations to Kelly Martin, Associate Professor of Marketing and Dean's Distinguished Research Fellow! Her recent article on data privacy was featured on the Nature website. As the world’s leading publication on scientific discovery, Nature provides global recognition of her groundbreaking research. Martin and colleagues from the University of Washington studied how consumers respond to the perceived vulnerability related to business data collection — and how corporate transparency affects those responses. Their findings, which offer early insight into consumer reactions to issues of big data, were also published by the American Marketing Association and the Journal of Marketing. It’s an honor to have CSU’s outstanding research faculty recognized by such a diverse range of leading authorities in both science and business. Learn what Martin and her colleagues discovered here.  

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Professor Spotlight: Joe Cannon

[caption id="attachment_56804" align="alignleft" width="200"] Joe Cannon, Professor of Marketing, College of Business[/caption] Department of Marketing Professor Joe Cannon has been named as Dean’s Distinguished Teaching Fellow. The award recognizes his innovation both in the classroom, and in his online teaching. All together, he’s been an instructor for more than 25 years, with 20 of those years spent at CSU. Cannon helped invent and create the ACTIV82LRN online software, which makes online learning more engaging and more interactive — helping to simulate the classroom experience. He was also one of the first to “chunk” his online content, into short, 10 to 20-minute videos for the online MBA, making it more convenient for online students to fit courses into their busy schedules. He is also the author of two textbooks, Basics of Marketing and Essentials of Marketing. On campus, he’s become known for “flipping the classroom.” By flipping, he has completely removed lectures from the classroom and focuses on in-class activities with in-depth group discussions and analysis. “As I’ve gone on in my teaching, I’ve begun to value active learning, more and more,” says Cannon. “That means students engaging in the materials through discussion, problem-solving, and analysis… So I’ve tried to design my classroom to maximize those opportunities.” Dean Beth Walker says of the award, “Joe is most deserving of this prestigious recognition and honor. Recognized nationally for his innovative teaching methods, Joe is among the most talented and dedicated educators in the country. Deeply committed to student learning, Joe is on the forefront of using technology to improve engagement and learning.” Cannon adds, “It means a lot that the college has recognized the hard work and new ideas I’ve tried to bring to the classroom. It’s great to see that the college has such a commitment to excellence. And I’m just one of many. I feel very honored to receive this fellowship, knowing there are so many great teachers here. I wish there were more teaching awards because so many of my colleagues across the College of Business are deserving of recognition.”

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Student Profile: Lauren Ryan

[caption id="attachment_56819" align="alignleft" width="200"] Lauren Ryan, Student in the Department of Marketing, College of Business[/caption] Lauren Ryan will graduate this spring with a degree in business, with a concentration in marketing. She's been a leader within the Department of Marketing, taking on many roles and responsibilities and she will surely be missed when she dons her cap and gown in May. We can't thank her enough for all of her hard work and dedication to the College of Business. Here's just a taste of all that Lauren has accomplished. Marketing Association Service: 2015-16 Communications Director Ryan helped to create a new, featured event offering panel discussions with 14 different companies — giving students the opportunity to meet with and learn from employers using marketing in a wide variety of contexts. Additionally, she collaborated with other team members to facilitate a new structure to the club, giving it a clearer direction and new branding. 2016-17 President During her time at the helm, she has helped to bring additional changes to the group’s structure, testing out a committee model to let club members focus in specific areas of marketing. “We had a community foundation committee that talked with 15 nonprofits about how to do social media for Colorado Gives Day,” Ryan says. “And we know that several of them saw an increase in donations this year.” As president, she says, she has worked hard to bring in employers who are all very different from each other, so students can get real-world insights to effectively supplement their classroom learning. Hach Company: At Hach, Ryan has been working as Marketing Automation Intern. The role has given her hands-on experience in working with multiple email and content management systems, learning HTML, and ensuring that email campaigns generate sales for the business while being interesting and informative for recipients.  She’s also assisted with the company’s Walk for Water fundraiser, which is designed to raise awareness and generate donations toward water treatment systems for people in developing countries. RamEvents: “Our mission is all based around teaching people about social issues,” Ryan says of this campus organization, for which she has served as Market Research Coordinator. This program, and her work at Hach, have piqued her passion for social justice, she says. What’s to come: Ryan says that her commitment to social issues will likely drive her career upon graduating. “I think I’ll end up working in non-profit, or something governmental, where I can impact a lot of people’s lives,” she says.        

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