Colab: Lory Student Center Marketing, Lory Catering win top honors

Lory Student Center

Colab: Lory Student Center Marketing and Lory Catering, both located at the Lory Student Center, received top awards in recent industry contests.

The marketing arm of Colorado State University’s Lory Student Center recently won more than a dozen awards from one of the country’s oldest higher education associations.

Colab: Lory Student Center Marketing received a first place and three second place awards in the “Steal This Idea” international competition from the Association of College Unions International (ACUI). Colab also picked up a Best of Show honor and eight first-place awards in its Region IV contest of “Steal This Idea.”

The ACUI honors continue Colab’s winning streak in the ACUI contests, with a total of 22 won in 2018 and 18 in 2017 between the regional and international competitions.

CSU students and professionals collaborate within Colab to produce promotional campaigns and materials for LSC programs and events as well as for entities housed within the student center.

“We work diligently to create real-world experiences that provide students with a glimpse of what it’s like to have careers in marketing, design, web, public relations, social media, administration and promotions,” Colab Director of Marketing Donnyale Ambrosine said. “The awards are part of the result for that commitment, but the biggest prize is when our student creatives land their dream jobs. Winning awards against professionals in the field goes a long way on a resume.”

The award-winning work in the 2019 ACUI contests spanned a range of categories, including logos, brochures, signs and banners, print adverting and digital video.

ACUI International ‘Steal This Idea’ Marketing Awards

First Place – Logos
20th Anniversary Pride Logo
Shreenal Patel

Second Place – Brochures
LSC Milestones
Shreenal Patel

Second Place – Promotional Products
LSC Brand Stickers
CJ Jewell and Madi Gould

Second Place – Signs/Banners
Fifty30 Venue Product Signage
Evan Olea

In the international competition, CSU graduate Shreenal Patel won first place in the Logos category for a piece commemorating the 20th anniversary of the Pride Resource Center, a student organization dedicated to providing resources and support for all CSU community members to explore and increase their understanding of sexual/romantic orientation, gender, and identity intersection.

“I was very happy when I found out about the award,” Patel said. “It was a proud moment.”

Founded in 1914, ACUI is a nonprofit educational organization that brings together college union and student activities professionals from hundreds of schools in seven countries.

Pride Resource Center 20-year logo
CSU graduate Shreenal Patel won first place in the Logos category for a piece commemorating the 20th anniversary of the Pride Resource Center. Photo courtesy of Shreenal Patel

ACUI Region IV ‘Steal This Idea’ Marketing Awards

Best of Show – Single-Page Digital
Engage Your Market with Video
Alex Walker

First Place – Single Page Print
NAHM Keynote Poster
Oliver Shi

First Place – Multiple-Page Print
Colab Lookbook
Cassidy Harless

First Place – Multiple-Page Digital
iPhone App (LSC Map, OTP APP)
Zack Jones

First Place – Promotional Campaign
35th Annual AISES Pow Wow
Cassidy Harless

First Place – Swag/Promotional Premiums
SEED Collateral
Josh Schedlbauer

First Place – Single-Page Digital
Engage Your Market with Video
Alex Walker

First Place – Logo/Brand Identity
20th Anniversary Pride Logo
Shreenal Patel

First Place – Interior Wall / Art Signage
Period Products
Trevor Lucius

Lory Catering shines in Horton Dining Awards 

Lory Catering received high honors from the National Association of College & University Food Services.

The team won two gold awards in the NACUFS 2019 Loyal E. Horton Dining Awards, taking top honors in the categories of Catering-Special Event and Catering-Online Menu for large schools. Seventy-seven colleges and universities across North America submitted entries in six categories.

Lory Catering provides food and beverage service to approximately 4,000 events a year across the campus from its kitchens in Lory Student Center.

Lory Dining Assistant Director Patrick St. Clair said the special event award was a team effort between the Lory Dining team as well as the events and technology teams who help to execute the annual 1870 Dinner. Colab: Lory Student Center Marketing also played a key role in this honor, providing design support. Diana Vega, lead creative at Colab, provided extensive work on the project designing a book.

1870 dinner menu
The 1870 Dinner book, designed by Colab: Lory Student Center Marketing, was part of the winning entry for a Loyal E. Horton Dining Award.

“It’s great to be recognized with these prestigious honors,” St. Clair said. “These are the highest awards in our industry.”

St. Clair said Daniel Cooke, a computer science student at CSU, played a critical role in Lory Catering winning the online menu award. He said Cooke designed the interactive menu website, collaborating with CSU Creative Services and Lory Dining chefs.

This year’s Horton Dining Award entries will be displayed at the NACUFS 2019 National Conference in Denver, and award winners will be recognized at a luncheon on July 13.

The Horton Dining Awards celebrate exemplary menus, presentations, special event planning and new dining concepts, and provide an avenue for sharing ideas and creative presentations in campus dining services.