The making of Beanboozled

If you’re like nearly 2 million Facebook users, you’ve probably seen what happened when the CSU social media team asked Rams to take the Beanboozled Challenge — or, as one retweet put it: Football players eat disgusting jellybeans.

The post is fun and funny. But there was way more going on behind the scenes in developing the viral video.

#CSUSocial team member Ashley Manweiler shared the strategy and process involved in creating the seemingly simple but effective video on the Social blog.

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CSU University Communications Staff