If you’re like nearly 2 million Facebook users, you’ve probably seen what happened when the CSU social media team asked Rams to take the Beanboozled Challenge — or, as one retweet put it: Football players eat disgusting jellybeans.
The post is fun and funny. But there was way more going on behind the scenes in developing the viral video.
#CSUSocial team member Ashley Manweiler shared the strategy and process involved in creating the seemingly simple but effective video on the Social blog.
Read more and subscribe to Social to learn from one of the best social media operations in higher education — they have the awards to prove it.
