Diverse Supply Chains Are a Win for Society - and for Business

Although many companies view supplier diversity initiatives as investments in corporate social responsibility and not the bottom line, they have a net positive effect on both. New research from the College of Business's Jonathan Zhang demonstrates that by increasing competition, supplier diversity initiatives benefit both diverse small suppliers and the companies they supply, as well as their customers.

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Faculty Publication: Data Privacy

[caption id="attachment_56811" align="alignleft" width="200"] Kelly Martin, Associate Professor of Marketing, College of Business[/caption] Congratulations to Kelly Martin, Associate Professor of Marketing and Dean's Distinguished Research Fellow! Her recent article on data privacy was featured on the Nature website. As the world’s leading publication on scientific discovery, Nature provides global recognition of her groundbreaking research. Martin and colleagues from the University of Washington studied how consumers respond to the perceived vulnerability related to business data collection — and how corporate transparency affects those responses. Their findings, which offer early insight into consumer reactions to issues of big data, were also published by the American Marketing Association and the Journal of Marketing. It’s an honor to have CSU’s outstanding research faculty recognized by such a diverse range of leading authorities in both science and business. Learn what Martin and her colleagues discovered here.  

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Professor Spotlight: Joe Cannon

[caption id="attachment_56804" align="alignleft" width="200"] Joe Cannon, Professor of Marketing, College of Business[/caption] Department of Marketing Professor Joe Cannon has been named as Dean’s Distinguished Teaching Fellow. The award recognizes his innovation both in the classroom, and in his online teaching. All together, he’s been an instructor for more than 25 years, with 20 of those years spent at CSU. Cannon helped invent and create the ACTIV82LRN online software, which makes online learning more engaging and more interactive — helping to simulate the classroom experience. He was also one of the first to “chunk” his online content, into short, 10 to 20-minute videos for the online MBA, making it more convenient for online students to fit courses into their busy schedules. He is also the author of two textbooks, Basics of Marketing and Essentials of Marketing. On campus, he’s become known for “flipping the classroom.” By flipping, he has completely removed lectures from the classroom and focuses on in-class activities with in-depth group discussions and analysis. “As I’ve gone on in my teaching, I’ve begun to value active learning, more and more,” says Cannon. “That means students engaging in the materials through discussion, problem-solving, and analysis… So I’ve tried to design my classroom to maximize those opportunities.” Dean Beth Walker says of the award, “Joe is most deserving of this prestigious recognition and honor. Recognized nationally for his innovative teaching methods, Joe is among the most talented and dedicated educators in the country. Deeply committed to student learning, Joe is on the forefront of using technology to improve engagement and learning.” Cannon adds, “It means a lot that the college has recognized the hard work and new ideas I’ve tried to bring to the classroom. It’s great to see that the college has such a commitment to excellence. And I’m just one of many. I feel very honored to receive this fellowship, knowing there are so many great teachers here. I wish there were more teaching awards because so many of my colleagues across the College of Business are deserving of recognition.”

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Student Profile: Lauren Ryan

[caption id="attachment_56819" align="alignleft" width="200"] Lauren Ryan, Student in the Department of Marketing, College of Business[/caption] Lauren Ryan will graduate this spring with a degree in business, with a concentration in marketing. She's been a leader within the Department of Marketing, taking on many roles and responsibilities and she will surely be missed when she dons her cap and gown in May. We can't thank her enough for all of her hard work and dedication to the College of Business. Here's just a taste of all that Lauren has accomplished. Marketing Association Service: 2015-16 Communications Director Ryan helped to create a new, featured event offering panel discussions with 14 different companies — giving students the opportunity to meet with and learn from employers using marketing in a wide variety of contexts. Additionally, she collaborated with other team members to facilitate a new structure to the club, giving it a clearer direction and new branding. 2016-17 President During her time at the helm, she has helped to bring additional changes to the group’s structure, testing out a committee model to let club members focus in specific areas of marketing. “We had a community foundation committee that talked with 15 nonprofits about how to do social media for Colorado Gives Day,” Ryan says. “And we know that several of them saw an increase in donations this year.” As president, she says, she has worked hard to bring in employers who are all very different from each other, so students can get real-world insights to effectively supplement their classroom learning. Hach Company: At Hach, Ryan has been working as Marketing Automation Intern. The role has given her hands-on experience in working with multiple email and content management systems, learning HTML, and ensuring that email campaigns generate sales for the business while being interesting and informative for recipients.  She’s also assisted with the company’s Walk for Water fundraiser, which is designed to raise awareness and generate donations toward water treatment systems for people in developing countries. RamEvents: “Our mission is all based around teaching people about social issues,” Ryan says of this campus organization, for which she has served as Market Research Coordinator. This program, and her work at Hach, have piqued her passion for social justice, she says. What’s to come: Ryan says that her commitment to social issues will likely drive her career upon graduating. “I think I’ll end up working in non-profit, or something governmental, where I can impact a lot of people’s lives,” she says.        

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