Diverse Supply Chains Are a Win for Society - and for Business

Although many companies view supplier diversity initiatives as investments in corporate social responsibility and not the bottom line, they have a net positive effect on both. New research from the College of Business's Jonathan Zhang demonstrates that by increasing competition, supplier diversity initiatives benefit both diverse small suppliers and the companies they supply, as well as their customers.

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Faculty Publication: Data Privacy

[caption id="attachment_56811" align="alignleft" width="200"] Kelly Martin, Associate Professor of Marketing, College of Business[/caption] Congratulations to Kelly Martin, Associate Professor of Marketing and Dean's Distinguished Research Fellow! Her recent article on data privacy was featured on the Nature website. As the world’s leading publication on scientific discovery, Nature provides global recognition of her groundbreaking research. Martin and colleagues from the University of Washington studied how consumers respond to the perceived vulnerability related to business data collection — and how corporate transparency affects those responses. Their findings, which offer early insight into consumer reactions to issues of big data, were also published by the American Marketing Association and the Journal of Marketing. It’s an honor to have CSU’s outstanding research faculty recognized by such a diverse range of leading authorities in both science and business. Learn what Martin and her colleagues discovered here.  

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Professor Spotlight: Joe Cannon

[caption id="attachment_56804" align="alignleft" width="200"] Joe Cannon, Professor of Marketing, College of Business[/caption] Department of Marketing Professor Joe Cannon has been named as Dean’s Distinguished Teaching Fellow. The award recognizes his innovation both in the classroom, and in his online teaching. All together, he’s been an instructor for more than 25 years, with 20 of those years spent at CSU. Cannon helped invent and create the ACTIV82LRN online software, which makes online learning more engaging and more interactive — helping to simulate the classroom experience. He was also one of the first to “chunk” his online content, into short, 10 to 20-minute videos for the online MBA, making it more convenient for online students to fit courses into their busy schedules. He is also the author of two textbooks, Basics of Marketing and Essentials of Marketing. On campus, he’s become known for “flipping the classroom.” By flipping, he has completely removed lectures from the classroom and focuses on in-class activities with in-depth group discussions and analysis. “As I’ve gone on in my teaching, I’ve begun to value active learning, more and more,” says Cannon. “That means students engaging in the materials through discussion, problem-solving, and analysis… So I’ve tried to design my classroom to maximize those opportunities.” Dean Beth Walker says of the award, “Joe is most deserving of this prestigious recognition and honor. Recognized nationally for his innovative teaching methods, Joe is among the most talented and dedicated educators in the country. Deeply committed to student learning, Joe is on the forefront of using technology to improve engagement and learning.” Cannon adds, “It means a lot that the college has recognized the hard work and new ideas I’ve tried to bring to the classroom. It’s great to see that the college has such a commitment to excellence. And I’m just one of many. I feel very honored to receive this fellowship, knowing there are so many great teachers here. I wish there were more teaching awards because so many of my colleagues across the College of Business are deserving of recognition.”

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Student Profile: Lauren Ryan

[caption id="attachment_56819" align="alignleft" width="200"] Lauren Ryan, Student in the Department of Marketing, College of Business[/caption] Lauren Ryan will graduate this spring with a degree in business, with a concentration in marketing. She's been a leader within the Department of Marketing, taking on many roles and responsibilities and she will surely be missed when she dons her cap and gown in May. We can't thank her enough for all of her hard work and dedication to the College of Business. Here's just a taste of all that Lauren has accomplished. Marketing Association Service: 2015-16 Communications Director Ryan helped to create a new, featured event offering panel discussions with 14 different companies — giving students the opportunity to meet with and learn from employers using marketing in a wide variety of contexts. Additionally, she collaborated with other team members to facilitate a new structure to the club, giving it a clearer direction and new branding. 2016-17 President During her time at the helm, she has helped to bring additional changes to the group’s structure, testing out a committee model to let club members focus in specific areas of marketing. “We had a community foundation committee that talked with 15 nonprofits about how to do social media for Colorado Gives Day,” Ryan says. “And we know that several of them saw an increase in donations this year.” As president, she says, she has worked hard to bring in employers who are all very different from each other, so students can get real-world insights to effectively supplement their classroom learning. Hach Company: At Hach, Ryan has been working as Marketing Automation Intern. The role has given her hands-on experience in working with multiple email and content management systems, learning HTML, and ensuring that email campaigns generate sales for the business while being interesting and informative for recipients.  She’s also assisted with the company’s Walk for Water fundraiser, which is designed to raise awareness and generate donations toward water treatment systems for people in developing countries. RamEvents: “Our mission is all based around teaching people about social issues,” Ryan says of this campus organization, for which she has served as Market Research Coordinator. This program, and her work at Hach, have piqued her passion for social justice, she says. What’s to come: Ryan says that her commitment to social issues will likely drive her career upon graduating. “I think I’ll end up working in non-profit, or something governmental, where I can impact a lot of people’s lives,” she says.        

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New Marketing Faculty Bring Varied Backgrounds to Classroom

This year, the Department of Marketing has brought in two new professors: Marisabel Romero, and George Watson. We want to give them both a warm welcome to the CSU campus — and introduce them to the Ram Community. George Watson [caption id="attachment_56769" align="alignleft" width="200"] George Watson, Assistant Professor of Marketing, College of Business[/caption] Watson says he’s always enjoyed the environment of educational institutions. He received his Master’s degree at the University of California, at San Diego, and Ph.D. from the Foster School of Business in Seattle. “As an undergraduate at Stanford, I worked as a research assistant for a professor in the business school,” he says. “So I saw what he was doing, what kind of control he had over research topics, and I found it very interesting.” Before pursuing teaching himself, Watson worked as a marketing research and political communications consultant in New York City for about two years. He says the work was fascinating, but “at the same time, I was pretty sure I wanted to get a Ph.D. and get back to a school environment,” he says. “They’re beautiful places. And you have students who are interested in learning. In general, the atmosphere is very nice.” He works to bring his real-world experiences into the classroom, to help expose students to the realities of thinking about business perspectives in achieving goals. Meanwhile, his research focus has been in the areas of marketing channels and customer loyalty. Watson and his wife have friends and family in Colorado, so as he says, it was a “win-win-win to have them nearby, be in Colorado, and join a great faculty here.” At CSU, he says, “Other faculty members have been very helpful as I navigate the expectations in the classroom. Everyone here has really been great in helping me make the transition from Ph.D. student, to faculty member. And I enjoy interacting with the students — I’ve had a great first semester.” He and his wife live in Old Town, and enjoy visiting the local breweries and restaurants, and taking walks with their dog along the river. Marisabel Romero   [caption id="attachment_56771" align="alignleft" width="200"] Marisabel Romero, Assistant Professor of Marketing, College of Business[/caption] Romero received a Master’s degree from Baylor University, and completed her Ph.D. at the University of South Florida. Originally from Honduras, she spent several years managing new product development there, for the Coca-Cola brand’s Minute Maid and Nestea product lines. Additionally, her background includes branding, and development of consumer campaigns. She’s now leveraging that experience toward both her research and teaching, in the area of consumer behavior. In the classroom, Romero says, “I really try to give students hands-on application…. I’m teaching them how marketers function on a day-to-day basis, and how they relate to consumers.” Outside of class, her research has been focused on how visual elements affect consumers in terms of financial decisions, food consumption, and more. Recently, she studied how human-like shapes (for instance, the silhouette of a Coke bottle) can make a person spend more. Her findings: “If you’re exposed to a thin human-like shape versus a wide one,” she says, “you’re more likely to spend more — but this is qualified by your personal weight. People with a higher weight were more likely to be affected by it.” Romero says her first few months at CSU have been nothing but good. “Everyone has been very warm and kind,” she says. “I’m very thankful for that. It feels like a community here.” Now, she’s also looking forward to exploring more of Colorado this spring, with her husband and their daughter, who is a year and a half old.  

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Forty Years of Service: Tom Ingram

[caption id="attachment_56751" align="alignleft" width="200"] Tom Ingram, Professor, Marketing, College of Business, Colorado State University[/caption] “I’ve had a tremendous amount of good fortune,” says Tom Ingram, looking back on his 40 years of teaching. “It’s hard to believe; it went so fast.” More than half his career has been spent right here at CSU — and this spring, he says, as graduates cross the stage in their caps and gowns, it will hit him that he’s completed his own final year on campus. Over the years, Ingram has spent some of his time serving as department chair, and also as associate dean at the College of Business. So, what’s been most rewarding to him? The students, and the effect that teaching has on them. “As a professor, you get some immediate feedback,” he says, “but even better, is knowing that it will have an impact later, too. Sometimes after two, five, even twenty years, former students will say they still remember a particular class. And they’ll tell me it was valuable – they remember it, and they’ve used it in their careers.” CSU Students and Faculty Stand Out “The students here take accountability,” says Ingram. “They work hard. And in our college, across all of the departments, we have wonderful instructors and great researchers, too.” With such a stellar group around him, he says he’s always remained driven to raise his own performance level. “They’re all an inspiration for upping your game,” he says. In recent years, Ingram acknowledges, he’s worked harder than ever at teaching. This, for him, has becoming increasingly intense. “Early in your career you prepare for your classes, but you don’t know what you don’t know. Then you start to deal with the constant idea of staying relevant and current, and making sure you’re not just giving students a narrow opinion based on your own frame of reference,” he says. “As I’ve worked to remain relevant, I’ve worked harder at things like how you achieve productivity and research; how to be organized and build good files; how to keep track of trends in sales training and sales management. You’re constantly trying to look forward.” What His Future Holds “I’m not going to be bored,” says Ingram, who holds a longstanding belief that boredom is the worst state of mind to be in. “I still have publishing projects going on — including textbooks, and wrapping up research. I have a lot of interests, so I’m not worried.” He notes that he and his wife have been fortunate to travel over the years as well, as his career took him abroad several times. So for now, they’ll be staying in Fort Collins. “I’m feeling good on the way out,” he says happily. “I feel good about the future of the College, and I hope to stay connected to the CSU community.” A Rewarding Career Ingram has been honored with diverse awards during his career. Here’s a short list of his accolades:

  • James M. Comer Award for Best Contribution to Selling and Sales Management Theory/Methodology in the Journal of Personal Selling & Sales Management; Ingram co-authored the winning paper
  • Lifetime Achievement Award from the Selling and Sales Management Interest Group of the American Marketing Association
  • Distinguished Sales Educator Award from the University Sales Center Alliance
  • Co-author of one of the “Ten Most Influential Articles of the 20th Century” as determined by a poll of the members of the American Marketing Association Sales and Sales Management Special Interest Group. The article, “Salesforce Socialization,” appeared in the October 1986 issue of Journal of Marketing.
We’ve been honored to have Professor Ingram serving CSU and our students in the College of Business for many years. Please join us in wishing him all the best in his life beyond the classroom!          

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