Lauren Ryan will graduate this spring with a degree in business, with a concentration in marketing. She’s been a leader within the Department of Marketing, taking on many roles and responsibilities and she will surely be missed when she dons her cap and gown in May.
We can’t thank her enough for all of her hard work and dedication to the College of Business. Here’s just a taste of all that Lauren has accomplished.
Marketing Association Service:
2015-16 Communications Director
Ryan helped to create a new, featured event offering panel discussions with 14 different companies — giving students the opportunity to meet with and learn from employers using marketing in a wide variety of contexts. Additionally, she collaborated with other team members to facilitate a new structure to the club, giving it a clearer direction and new branding.
During her time at the helm, she has helped to bring additional changes to the group’s structure, testing out a committee model to let club members focus in specific areas of marketing. “We had a community foundation committee that talked with 15 nonprofits about how to do social media for Colorado Gives Day,” Ryan says. “And we know that several of them saw an increase in donations this year.”
As president, she says, she has worked hard to bring in employers who are all very different from each other, so students can get real-world insights to effectively supplement their classroom learning.
At Hach, Ryan has been working as Marketing Automation Intern. The role has given her hands-on experience in working with multiple email and content management systems, learning HTML, and ensuring that email campaigns generate sales for the business while being interesting and informative for recipients.
She’s also assisted with the company’s Walk for Water fundraiser, which is designed to raise awareness and generate donations toward water treatment systems for people in developing countries.
“Our mission is all based around teaching people about social issues,” Ryan says of this campus organization, for which she has served as Market Research Coordinator. This program, and her work at Hach, have piqued her passion for social justice, she says.
What’s to come:
Ryan says that her commitment to social issues will likely drive her career upon graduating. “I think I’ll end up working in non-profit, or something governmental, where I can impact a lot of people’s lives,” she says.