Faculty Publication: Data Privacy

Kelly Martin, Associate Professor of Marketing, College of Business

Congratulations to Kelly Martin, Associate Professor of Marketing and Dean’s Distinguished Research Fellow! Her recent article on data privacy was featured on the Nature website. As the world’s leading publication on scientific discovery, Nature provides global recognition of her groundbreaking research.

Martin and colleagues from the University of Washington studied how consumers respond to the perceived vulnerability related to business data collection — and how corporate transparency affects those responses. Their findings, which offer early insight into consumer reactions to issues of big data, were also published by the American Marketing Association and the Journal of Marketing.

It’s an honor to have CSU’s outstanding research faculty recognized by such a diverse range of leading authorities in both science and business.

Learn what Martin and her colleagues discovered here.