CSU Online marketing team brings home the gold

The Colorado State University Online marketing and communications team received awards in two well-known industry competitions this fall. This is the eighth year in a row the team has been awarded for its marketing and web content.

From the MarCom Awards, an international competition sponsored by the Association of Marketing and Communication Professionals (AMPC), the team won Gold for two of its promotional videos. The first was for a student testimonial video about CSU’s online Bachelor of Science in Human Development and Family Studies. Featuring Austin South, a graduate of the program, the video highlights South’s experience of living in Honduras and working at an orphanage while studying online to earn his degree.

Highlighting stories of students who make a difference

“We love to highlight stories about CSU students who are making a positive difference in the world,” said Jeanna Nixon, Director of Strategic Communications at CSU Online. “Austin’s story is particularly impactful. He couldn’t leave the important work he was doing with at-risk children to go to school; so it was incredible that he could continue that work while studying online with CSU.”

Online digital badge program

The second MarCom award was for an animated video about CSU’s online digital badge programs. “Communicating about digital badges has been a challenge for us, as they are still a relatively new, and widely unknown, concept in education,” said Nixon. “This video gave us a chance to explain the concept in a short amount of time. The visuals are very effective,” she said.

The two videos also won Gold and Bronze, respectively, from UPCEA — the leading association in the nation for professional, continuing, and online education.

“We’re excited to be recognized for the work we do to market CSU’s online programs,” Nixon said. “We want to do the very best we can to ensure people all over the nation and the world know about our University’s outstanding academic offerings.”

The winning videos

Changing the lives of orphans in Honduras – Human Development and Family Studies Student Testimonial

What Are Digital Badges?