One. Billion. Dollars.
In 2012, Colorado State University celebrated the early and successful conclusion of its first comprehensive campaign. Now, less than four years later, the University is embarking on a far more ambitious quest, looking to raise $1 billion to invest in the never-ending pursuit of across-the-board excellence.
“State Your Purpose – The Campaign for Colorado State University” officially launched Saturday at the annual 1870 Dinner on the CSU campus. The goal is to complete the campaign in 2020 to mark the 150th birthday of the university.
Committed to improvement
“We’re incredibly proud of this campaign – the goals it embodies, the promise it holds, and its symbolism,” Frank told the gathering of CSU’s most passionate donors. “This isn’t a campaign that quietly questions our thinking about the future. This is a campaign that demands a declaration: State Your Purpose. That theme embodies the character of a university that is committed to continuous improvement, that rolls up its sleeves and redoubles its efforts, and that leaves no one behind as we move forward.”
Brett Anderson, vice president of University Advancement, shepherded the first campaign to a successful conclusion despite the lack of an established culture of giving at CSU. He announced that the new campaign already has raised more money – nearly $540 million – in just over three years than the previous campaign raised in seven full years.
Anderson expects an even more enthusiastic response for this campaign from alumni, corporations, foundations and other friends of Colorado’s only land-grant university.
“The first campaign took seven years and really changed the way people thought about Colorado State University and private support,” he said. “We are just three-and-a-half years into this campaign and the support has been tremendous. Our generous and committed supporters recognize that we are on a phenomenal trajectory as a university, and that private support is essential if we are to continue on that impressive course.”
Private support a necessity
Anderson said private support is more essential than ever as CSU continues to strive for across-the-board excellence. He expects private support to outpace state funding at CSU for the fifth consecutive year. CSU raised $173 million in the 2014-15 fiscal year – the most ever raised by a single college campus in Colorado – while the state contributed just over $100 million.
“We are thriving because of the generosity of our amazing alumni and supporters,” Anderson said. “They see the path we are on, and they want to support a a national leader. We are solving real-world problems and educating tomorrow’s leaders.
Changing the game
“Our first campaign woke up a group of people and got them reconnected with us and willing to invest in this great university. This campaign’s goal is to get even more people engaged to support the state’s flagship institution.”
Anderson outlined several primary goals of the campaign:
- Dramatically increase the number of scholarships so CSU can continue to attract, recruit and create access for outstanding students from the state, the country and the world
- Invest in world-class infrastructure – classrooms, labs, residence halls and athletics facilities – so CSU can achieve across-the-board excellence
- Provide resources to exceptional programs so CSU can attract the leading faculty and staff minds in the world to further research and teaching
- Significantly increase CSU’s endowment for the long-term financial health of the University